Our coffee history
For more than 110 years, coffee lovers throughout Denmark have benefited from the quality coffee from Peter Larsen Coffee. The company was founded back in 1902 by wholesaler Peter Larsen, who runs retail business from premises in the center of Viborg.
After a few years in retail, the idea of ??becoming a wholesaler came. Peter Larsen drove out into the surrounding towns and offered his coffee to merchants and utility associations. This was the start of the wholesale business, and relocation to larger premises on the main street in Viborg.
In 1929, Asmund Thorsen stepped in, primarily to handle the coffee roasting itself. The wholesale business developed over the years and in 1933 Peter Larsen died, after which Asmund Thorsen took over the company and turned this into a public limited company.
In 1966, his son-in-law Kaj Bertelsen entered the age of 22 and daughter Kirsten Bertelsen at the age of 20 in the firm. This was the start of an expansion for the company, which moved from the city center to the industrial area in Viborg’s west city.